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Illustrative only

Patient journey

Roadblocks marked in brass

Heart Failure patient journey: how patients arrive at diagnosis (46% at an acute admission, 34% through a specialist, 20% in primary care), then diagnosis, four foundational classes in line 1, an add-on line, device and advanced therapy, then progression or switch — with three roadblocks: one patient in five undiagnosed, 78% short of the full regimen, add-ons started after an event.

How patients arrive at diagnosis

Routes to a Heart Failure diagnosis: 46% at an acute hospital admission, 34% through a specialist referral, 20% in primary care.

Treatment algorithm

Share of the patients in each line

Heart Failure treatment algorithm in three lines: 900,000 treated patients in line 1 on up to four foundational classes, 22% on all four at target dose; 14% reach a line-2 add-on; 8% reach device and advanced therapy.

1LFoundational therapy

900,000 patients · 100% of treated

22%on all four pillars at target dose

14%of treated patients move to an add-on

2LAdd-on for residual symptoms

126,000 patients · 14% of treated

2 in 3started after a hospitalisation

8%of treated patients reach device and advanced therapy

3LDevice and advanced therapy

72,000 patients · 8% of treated

NYHA IVthe segment managed from here on

Treatment deep dive

The seven marketed Heart Failure classes compared by line of therapy on generic status, efficacy, tolerability, annual net cost and share of treated patients.

Line 1 · Foundational therapy

Line 2 · Add-on for residual symptoms

Efficacy and tolerability scored 0–5, higher is better. Cost is the annual net price per patient. Shares validated in PMR.

Unmet need — what the standard of care leaves

Validated in the KOL interviews

Each dimension carries what the current standard of care delivers, what it leaves unresolved, and how large the residual gap is.

So what?

The gap an add-on is paid for is residual events on optimised therapy; symptoms and convenience are real, but do not reach the top of the corridor.