Illustrative only
Patient journey
Roadblocks marked in brass
Heart Failure patient journey: how patients arrive at diagnosis (46% at an acute admission, 34% through a specialist, 20% in primary care), then diagnosis, four foundational classes in line 1, an add-on line, device and advanced therapy, then progression or switch — with three roadblocks: one patient in five undiagnosed, 78% short of the full regimen, add-ons started after an event.
How patients arrive at diagnosis
Routes to a Heart Failure diagnosis: 46% at an acute hospital admission, 34% through a specialist referral, 20% in primary care.
Treatment algorithm
Share of the patients in each line
Heart Failure treatment algorithm in three lines: 900,000 treated patients in line 1 on up to four foundational classes, 22% on all four at target dose; 14% reach a line-2 add-on; 8% reach device and advanced therapy.
1LFoundational therapy
900,000 patients · 100% of treated
22%on all four pillars at target dose
2LAdd-on for residual symptoms
126,000 patients · 14% of treated
2 in 3started after a hospitalisation
3LDevice and advanced therapy
72,000 patients · 8% of treated
NYHA IVthe segment managed from here on
Treatment deep dive
The seven marketed Heart Failure classes compared by line of therapy on generic status, efficacy, tolerability, annual net cost and share of treated patients.
Line 1 · Foundational therapy
Line 2 · Add-on for residual symptoms
Efficacy and tolerability scored 0–5, higher is better. Cost is the annual net price per patient. Shares validated in PMR.
Unmet need — what the standard of care leaves
Validated in the KOL interviews
Each dimension carries what the current standard of care delivers, what it leaves unresolved, and how large the residual gap is.
So what?
The gap an add-on is paid for is residual events on optimised therapy; symptoms and convenience are real, but do not reach the top of the corridor.