Illustrative only

Ideal target product profile

Minimum → target vs standard of care

Seven target-product-profile dimensions for Heart Failure, each with the minimum profile to be relevant and the target profile to win, measured against the standard of care today. A level can be chosen on each, and the price the profile supports recomputes.

Minimum to be relevantTarget to winStandard of care todayBenefit you deliverBest Phase III competitor – Asset B, expected

  • Standard of care today 0%Minimum to be relevant 8%Target to win 15%Asset B 8%

    The residual event risk on optimised therapy – the largest unmet need in the indication.

  • Standard of care today 0%Minimum to be relevant 12%Target to win 25%Asset B 14%

    The endpoint the payer tied to the top of the corridor.

  • Standard of care today 3 ptsMinimum to be relevant 5 ptsTarget to win 10 ptsAsset B 4 pts

    34% of treated patients stay NYHA III on optimised therapy.

  • Standard of care today 62%Minimum to be relevant 65%Target to win 80%Asset B 70%

    Benefit holds while treatment continues; durability pays only where it shortens the regimen.

  • Standard of care today 88%Minimum to be relevant 88%Target to win 94%Asset B 86%

    Potassium and blood pressure cap titration today; removing one of them would be paid for.

  • Standard of care today 59%Minimum to be relevant 59%Target to win 90%Asset B 59%

    The strongest patient theme, and the one payers pay least for.

  • Standard of care today 43%Minimum to be relevant 43%Target to win 75%Asset B 25%

    HFpEF is reached by one class; the segment is where a label could grow.

Thresholds from the unmet-need analysis, the marketed classes and the KOL and payer interviews; price from the pricing corridor. Asset B is the strongest Phase III programme on the timeline.

What this profile is worth

0 of 7 at target · 7 at minimum · 0 below minimum

Annual net price supported

$4,600

Chronic oral corridor, net $ per patient per year

Low$3,200Base$4,600High$6,400Ceiling$8,000

How it adds up

  • Corridor base$4,600
  • Annual net price supported$4,600

Peak penetration this profile earns

18%

0 of 7 at target · 7 at minimum · 0 below minimum

Used by the Asset Deep Dive · Asset Deep Dive