Illustrative only
Ideal target product profile
Minimum → target vs standard of care
Seven target-product-profile dimensions for Heart Failure, each with the minimum profile to be relevant and the target profile to win, measured against the standard of care today. A level can be chosen on each, and the price the profile supports recomputes.
Minimum to be relevant → Target to winStandard of care todayBenefit you deliverBest Phase III competitor – Asset B, expected
Standard of care today 0%Minimum to be relevant 8%Target to win 15%Asset B 8%
The residual event risk on optimised therapy – the largest unmet need in the indication.
Standard of care today 0%Minimum to be relevant 12%Target to win 25%Asset B 14%
The endpoint the payer tied to the top of the corridor.
Standard of care today 3 ptsMinimum to be relevant 5 ptsTarget to win 10 ptsAsset B 4 pts
34% of treated patients stay NYHA III on optimised therapy.
Standard of care today 62%Minimum to be relevant 65%Target to win 80%Asset B 70%
Benefit holds while treatment continues; durability pays only where it shortens the regimen.
Standard of care today 88%Minimum to be relevant 88%Target to win 94%Asset B 86%
Potassium and blood pressure cap titration today; removing one of them would be paid for.
Standard of care today 59%Minimum to be relevant 59%Target to win 90%Asset B 59%
The strongest patient theme, and the one payers pay least for.
Standard of care today 43%Minimum to be relevant 43%Target to win 75%Asset B 25%
HFpEF is reached by one class; the segment is where a label could grow.
Thresholds from the unmet-need analysis, the marketed classes and the KOL and payer interviews; price from the pricing corridor. Asset B is the strongest Phase III programme on the timeline.
What this profile is worth
0 of 7 at target · 7 at minimum · 0 below minimum
Annual net price supported
$4,600
Chronic oral corridor, net $ per patient per year
Low$3,200Base$4,600High$6,400Ceiling$8,000How it adds up
- Corridor base$4,600
- Annual net price supported$4,600
Peak penetration this profile earns
18%
0 of 7 at target · 7 at minimum · 0 below minimum
Used by the Asset Deep Dive · Asset Deep Dive